The small and medium-sized enterprise has the scale slightly,the market compatibility strong,the market response quickly,superiority and so on rich innovation spirit,but has the technical force weakly,management level backwardness,the competitive ability difference,the economic efficiency low,the fund talented person lacks and so on the important flaw.Should enhance strong points and avoid weaknesses according to own characteristic formulates suits own long-term development the management strategy,first,choice dispersible goal market.Develops very important to the small and medium-sized enterprise survival; Second,choice product production cycle relative short,renewal speed quick,customer demand localization strong goal market.Utilizes the correct product strategy,the price strategy,the promotion strategy,channel strategy enhancement enterprise's competitive ability.