The small and medium enterprises have in our country economic development and the development prominent and go to close an important function,at our country of in the national economy rise arouse an innovative technology,help the economic prosperity and increment to labor the important responsibility of working the post.There are many small and medium enterprises in the development in the our country,but among them real strenght the strong small and medium enterprises are in really rare,the development of small and medium enterprises faces many hard nut to cracks,and among them,the lack of the marketing outlet is then an important aspect.Limits the development of the business enterprise and the to build up of the competition ability because the small and medium enterprises marketing outlet isn't unimpeded,suppressed the development of small and medium enterprises to strengthen thus and further.The small and medium enterprises face a rigorous challenge of unprecedented opportunity and abnormality.But the small and medium enterprises have to detect the change of market environment to then make according to the concrete circumstance exactitude of reply and correspond of change,among them,improvement and innovation of the marketing outlet be certainly necessarily going.