House of Purcell by discussing the advantages of corporate brand strategy, namely, diversification of consumer demand for the beverage product development and provide a vast new market space, growing segment of the beverage consumer groups provide an opportunity for enterprises to develop target marketing, beverage product life cycle differences to create unlimited drinks for the growing market potential, market penetration and beverage companies Bishijiuxu strategy for regional differences, and create space for the market after joining WTO International to facilitate their participation in international competition. And disadvantages, that is simply selling products and services are weak, come into contact with the staff, are not really the first modern building customer service concept, not out of the pattern of individual companies, the lack of real management experience in the beverage industry, small business, resources, weak credit subject to the control, product and technological obsolescence, new product development is not smooth and so on. Ha Purcell pointed out the future direction of corporate brand strategy and trends.