有道翻译加人工翻译应该差不多了,其实有道翻译的有些短语还不错,觉得还可以的话,采纳一下答案吧,
McDonald's and KFC are from the United States.In America,the McDonald's scale is far larger than KFC.and Mcdonald has more than 3 hundred branches all over the world and its turnover are over 40 billion dollars while KFC have only one third of the McDonald's,it's about 1.1 hundred.however in China,KFC enter chinese market earlier than Mcdonald's and the size of the scale is far more than the McDonald's.that is,the total number of the KFC restaurant is 15 hundred while the Mcdonald's is only 7 hundred.
First.the competitive situation analysis
western fast food is the mode of operation brought in from overseas.McDonald's is a reprentative among the fast food chains.but KFC occupy a certain market because its unique feature in fry chicken.
Second.market orientation
A.Mcdonald's advantages in market lie in clean,fast,quality,service and value.
B.KFC's advantages is its unique taste.they make various food to satisfy chinese consumption such as chicken rolls,corn soup and family barrel etc.
Third.marketing positioning strategy
market positioning
A.Mcdonald:young,vibrant for appeal,hope to provide a relaxing dinner environment
B.KFC:positioning in the "family member's consumption",provide a warm family reunion dinner atmosphere.
Fourth.marketing mix strategy
McDonald's:according to the consumers to consumer value sense perception to feel the value and price
KFC's:reference competitors' price to price,aim at the market competition
Fifth.delegate character of enterprises
For the chain POP modelling,such as McDonald's uncle modelling ,KFC for Kentucky colonel modelling.Its main purpose is to increase the affinity of enterprise to customers by these modelling.