Shanzhai subculture (山寨文化) took China by storm in 2007-2008, when mainstream entertainment networks start featuring celebrity lookalikes who advertise themselves "shanzhai versions" of celebrities, and when internet memes feature busy commercial districts stocked with (sometimes quite excellent in quality) shanzhai goods and occupied by stores with names and logos that are downright parodies of world-famous franchises like McDonald's, Rolex, Nike, etc. Even the Beijing Olympics "Bird's Nest" found its bamboo-framed shanzhai version among the most distributed Chinese internet memes, often rated highest on the "thunder-delivering index" (shocking level)(Chinese:雷倒).
However, similar counterfeiting subcultures are not confined to China. Youtube memes that pose as coming feature film trailers, but are in fact a montage of past films could come from any part of the world, and would fit squarely into the definition of shanzhai.