随着全球经济的快速发展,人们对商品需求的层次日益提高,没有自己品牌的企业很难在激烈的市场竞争中生存下去,创建品牌成为民营企业的迫切现实问题.
With the rapid development of global economy,people on the level of demand for commodities,not increasing brand enterprise hard in the fierce competition in the market to survive,create brand become urgent realistic problems of private enterprise.
民营企业在建立自主品牌时面临诸多问题,如何解决困难成为当务之急,而同时选择正确的品牌战略模式决定了中国的民营企业能付成功转型.
Private enterprise in establishing the independent brand faces many problems when,how to solve difficult urgent,while choosing the correct brand strategy pattern determines the Chinese private enterprise can pay successful transformation.