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This paper is concentrate on analyze the online consumer activity by using the perspective of undergraduate students.Internet is increasingly spread in economy circle as people use it more frequently.internet is now changing the attitude and mode of people's life in the society.the spring up of e-commence which make the revolution of business and trade that eventually becoming an important mode of business.college students as the new group stand forefront of times,online shopping either mn.their exclusive psychology and activity of shopping which in line with their knowledge、campus envirnment and characteristics of their age.shopping play an important part in dailylife research,college students as the special group in society,their shopping method will influence the major youeet their shopping demand or according with their lifestyle.with numbers of advantages that inspire college students show great interests of online shopping which gradually take shape of the new idealogy of consumptioths.Awareness of content、characteristic、research and trend of college students shopping activities has a far-reac
hing significance in guarding them a rational consumption and the improving the coperation marketing.