Marketing consists of voluntary exchange between two or more parties, in which each is trying to further its own perceived self-interest while recognizing the need to accommodate the perceived self-interest of the other to achieve its own ends.
营销是指双方或多方的自愿交易行为,在这种交易中,每一方都努力实现其所看到的自身利益,同时为了实现自己的目的,也认识到有必要接纳他方所看到的自身利益.