Marine is blue to the survival of humans is social sustainable homes, development foundation. Along with the development of world economy and more and more fierce market competition, more and more countries focus of economic development by land to sea, "blue economy" is subsequently into scholars line of sight, development blue economy has become numerous coastal countries and regions in the new growth point of economic development.
Based on the study of the carrier, in rizhao city for rizhao city blue model of economic development research as the breakthrough point, use the SWOT analysis on rizhao city blue economic development model, and the advantages and disadvantages of the opportunities and challenges faced by the detailed analysis, then with the actual situation of rizhao city, aiming at the blue economic development model of rizhao city forward some reasonable Suggestions and countermeasures to optimize the industrial structure: adjusting, improve the industry level localization; Anshan.on, accelerate high-end talents training; Deal with protecting the environment and accelerate development relationship; And surrounding area mutual cooperation, complementarity; Fourthly, improve visibility and influence of rizhao city; Emancipate our minds, change ideas, improve suffering consciousness, etc.