Originally, the thesis is aimed at public relations effects in marketing and sales mainly but development comments that. Full text is six major part mark: Part I belongs to the preface part , being on the rise having applied public relations to marketing and sales hit the target is introductory song of fiddle ballad , draws forth later 本论文主要针对公共关系在市场营销的作用而展开论述的。全文分为六大部分：第一部分属前言部分，运用了公共关系在市场营销中的兴起作为开篇，引出下文。第二部分是用公共关系在市场营销中的最终目的和作用作为全文的总结，使文章更具说服力。第三部分主要分析公共关系中的沟通是怎样运用于营销内部与外部的，从而更有力证明公共关系在其中的重要作用。第四部分则从组织在市场中的形象需要通过公共关系来塑造而展开论述，该部分详尽介绍了组织形象的价值和作用、塑造组织形象的方式来证明一个组织在形象塑造的过程中，公共关系是不可缺少的。第五部分是以公共关系职能、各种宣传而证明市场营销对公共关系的依赖度是十分高的。第六部分就借用危机公关去论证当组织遇到危机时，公共关系起着至关重要的作用。
development. Part II is a stringency use public relations summary being full text in ultimate purpose and effect in marketing and sales, to make an article have more. Part III analyses communicating with hitting the target the public relations mainly be how apply to sell the inside and the outside , thereby more forceful camp certificate public relations act on importance among them. Part IV needs then from image in organizing in the marketplace by the fact that public relations coming to mold but development commenting that , owing a part middle , public relations having introduced that the way organizing image value and effect , molding the organization image's comes to testify a organization process molding in image at large is essential. Part V is various with public relations functions, propagating marketing and sales be dependent on to the public relations but testifying is very high. Sixth parts are borrowed right away when crisis public relation goes to expound and prove think that organization comes across crisis, public relations are playing all-important role.
关键词： 兴起，最终目的，沟通，组织形象，宣传，危机营销公关
Keywords: Be on the rise , ultimate purpose, link an image up , organize, propagate, crisis camp sells public relation