The overall scale of cooking oil market in China
In 2008, the total sales of small packaged cooking oil (lesser than 5 liters/package) was around 500-600 tons in China, with market volume more than 40 billions RMB. According to this growth rate, we projected that the market volume of cooking oil in 2009 would be increased to 50 billions RMB, and its market demand would exceed 60 billions RMB. The cooking oil products have a large market volume and a fast growth rate, accompany with the large population in China, created a hugemarket opportunity to the strong cooking oil brands. At the same time, this is also a great opportunity for lesser brands to expand their market size and take advantage of this enormous market opportunity.
The current market competition pattern of cooking oil
In 2008, the three pillars of small packaged cooking oil market were Jinlongyu(金龙鱼),Luhua(鲁花), and Fulinmen(福临门). The sales of these three brands occupied more than 60% of the revenue market share in cooking oil market, of which Jinlongyu(金龙鱼) 's sales were 148 billions RMB, with 30-40% market share; Luhua(鲁花) 's sales were 65.5 billions, sharing 16% of the market revenue ; Fulinmen(福临门)'s sales were 45 billons, occupied 11% of the market share. Based on the numbers mentioned, it shows that the cooking oil brands have a high market concentration rate, and a relative mature market competition. However, this competition pattern only shows the overall status. It is indeed true that the three pillars have the obvious advantages in major cities and provincial capitals. But the competition status in perfectural and county-level cities, even some of the provincial capitals, the cooking oil market is appeared to have larger differences and more variabilities.
参考源:
MBA智库百科
维.基.
各食油网站
翻:Masmas364