Based on customer satisfaction marketing personnel performance evaluation
Abstract: by economic globalization and trade liberalization and the information networking, the era of knowledge economy, and the coming of post-industrial society, customer needs fast changing and technological innovation, product life cycle accelerated sharply continuously shortening, market competition is intense, enterprise's operation and management in facing more and more challenges and impact of marketing activities, the modern enterprise growing importance. The competition between enterprises is the first market resources market share of competition, it is the competition, is the enterprise competition between the human resource strategy, is ultimately between enterprise marketing personnel capability competition.
Customer behavior and customer expectation decided the enterprise survival's lifeblood. "The customer is god", now in the market with customer oriented, customers are satisfied is every enterprise and continuous development of fire. Starting from the customer satisfaction of enterprise performance evaluation will surely become the future development trends.
Based on customer satisfaction as the breakthrough point, to the marketing personnel's performance appraisal make elaborate, and design the relevant examination system.