以下写作用于presentation,感觉不够口语化.请英文好的朋友帮助修改得更口语化一点：
To improve profitability:One of the benefits of database is the ability to target marketing efforts and allocate resources in a way that improves efficiency and increases profit margins.
To increase sales:The primary goal of database marketing is usually to increase sales and take advantage of new market opportunities.
To improve communications:Company may be communicating with their customers through direct mail or email via the database to enhance their customer relationships by providing timely responses to customer feedback.
To improve product development:With a customer database,company could be able to communicate with their customers to collect the information about the type of improvements they would like to see in your products or programs.