according to some related theories, and integrate with the previous analysis. the successful translated advertisements will have sufficient considerations about the relationship between purpose of information and the purpose of communication. besides, it will also consider about the relationship between advertising words and audience, and the relationship between the language of advertising and language context. through cutting and increasing the creatives, the innovative extender translation, flexible consider and some other different translation ways achieve the best relevance in advertising translation. it enables a fully communication and interaction between the advertisers and the target audience, that reaches the advertisers expectations of the same effect of the original language advertising.