英语翻译
Advertising gives useful information about which products to buy.But modern advertising does more than gives news about products and services.Today's advertisements,or ads,trytoget consumers(消费者)tobuy certain brands(品牌) .Writers ofadvertisingare so skillful that they can sometimes persuade a consumertowear a certain kind of clothing,eat a special kind of cereal(麦片),or see a movie .Consumers might never even want a product if they did not see or hear advertisements for it.
For example,you probably do not need the newest cereal in the supermarket.There are probably many cereal brands on your kitchen shelves.You nay not have space on your shelf for another.But if you see adsabouta new cereal that is your extra -tasty and has a free prize in the box,you may want it.Advertisingmust get attention.Tobe effective,it must be exciting,entertaining,or provide some pleasure.The secret of writing goodadvertisingcopy istooffer a good idea as well as a product.The idea is what the ad is really selling.One example is an ad that says eating a certain cereal will make a person do well in sports.That cereal brand may sell better if consumers think it offers strength and energy.