英语翻译
Dressing the World With Home-Grown Brands
The garment industry is focusing more on establishing their own brands,turning China from a large manufacturing nation into a strong marketing one
On entering a Columbia shop in Beijing to purchase a wind jacket for herself,Xiao Wanzi found that almost half the products in the shop were made in China.They were not,however,branded,marketed and designed in China.
For years,although the Chinese garment industry has gained a pivotal place in the international industrial chain,it is not the largest beneficiary.A China-made shirt sold on the world market currently brings only a 20-percent profit to the factory that produced it.The rest of the profit goes to designers,retailers,marketers,distributors and wholesalers-mainly abroad.
It's a dilemma leaving some in the garment industry wondering if they're at the wrong end of the chain.