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海外并购是当今的经济界的热门词汇,尤其是次贷危机之后,中国企业开始了前所未有的对国外企业的收购和兼并.并购是一把双刃剑,它可以让使企业一夜之间实力迅速增强,也可以成为迅速拖垮企业.本文通过对联想并购IBM PC业务的案例,以并购动因为切入点,试图揭露企业并购的真正目的,分析并购对联想运营方面带来的影响,尤其是营销方面的影响,并对联想今后的运营提出具体建议.
人气:369 ℃ 时间:2019-08-23 00:03:52
解答
参考一:
overseas mergers and acquisitions in today' s economic circles of the hot terms,in particular the credit crisis,China has started an unprecedented foreign enterprise mergers and acquisition.acquisition is a double-edged sword,and it can to make enterprises overnight strength increased rapidly,can become a rapid collapse.This article couplets to purchase IBM PC operations in the case of mergers and acquisitions activities for all and attempts to reveal enterprise mergers and acquisitions in the real purpose of analysis and share the couplet to operational implications,in particular,marketing,and the couplet to future operations.
参考二;Overseas M & A in today's economic circles popular vocabulary,especially the sub-prime crisis,the Chinese companies have begun an unprecedented foreign company takeovers and mergers.M & A is a double-edged sword,it can allow the enterprise strength increased rapidly overnight,but also can be quickly bankrupt enterprise.This paper,the Lenovo acquisition of IBM PC business case to move because the entry point for M & A to try to expose the real purpose of mergers and acquisitions,analyzing aspects of M & As on the impact of Lenovo's operations,particularly in the impact of marketing,and Lenovo's future operating concrete proposals.
参考三:The overseas merger and acquisition is the now economic world popular glossary,after especially this time loan crisis,Chinese Enterprise started unprecedented to the overseas enterprise's purchase and the annexation.The merger and acquisition is a double-edged sword,it may let cause an enterprise night of between strength rapid enhancement,also may become the rapid burn-out enterprise.This article through to associates merger and acquisition IBM the PC service the case,take the merger and acquisition agent as the breakthrough point,attempts to expose the enterprise merger and acquisition the true goal,the analysis merger and acquisition to associates the influence which the operation aspect brings,in particular the marketing aspect influence,and to will associate the next operation to propose the concrete proposal.
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