With the integration of the world economy high-speed fusion, by the high quality product and the service wins the customer, can become the winner of the competition in the market. With "customer value is the direction", Qingdao company in regulating development guiding ideology, officially proposed a bigger and stronger new strategy, which is the core of strategy by production-oriented enterprises to realize the transition, service-oriented enterprises for investors, for by worker, serve consumer, to further change mechanism, truly and market, to form new competitive advantage