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Understanding effective marketing strategies employed by exporters in Korea may provide a reference point for exporters in other developing countries.
通过领会韩国所采取的十分有效的市场营销策略,也许会为其他发展中国家的出口商提供一个不错的参考.
The purpose of this study is to examine the influence of exporter marketing strategy on performance in the export-driven developing economy of Korea.
此研究的目的在于检验出口营销策略对于韩国这种出口导向的发展中经济表现的影响力.
A strategy-environment co-alignment perspective is used to explore the influence of a firm’s marketing strategy on export performance.A method section specifies the sample and measures.The results are then presented and discussed.
为了探索一家公司的营销策略对出口业绩的影响,我们采用了一种“策略-环境”双因素校准的研究方法.在“方法”部分,会细致讲述其实例与相应措施.之后会得出结果并对之进行讨论.
We conclude with a discussion of the theoretical and managerial implications,a review of the limitations of the study and directions for future research.
最后,我们会以一段论述做为结尾,内容包括讨论关于理论的与实际管理的含义、此项研究的范围以及未来研究的方向.