Honda to "respect" and "three Joy" as the basic concept in the global business activities, the value of continuous innovation to customers, in order to provide a new human and social movement culture. Now, Honda has been able to engage in a wide range of areas of development, production and original technology and products. In order to provide customers around the world expect of goods and services, Honda attaches great importance to the localization of products and services, continued in the sales and commodity production, development, and so speed up the localization process. And other traditional companies is completely different, Honda in fulfilling its social responsibility, and actively committed to environmental and safety issues.