Marketing is a process in which an enterprise,starting from customers' needs,acquires experience-based information,such as customer demand,buying power and expectations of business communities,and organizes a variety of operation activities,providing satisfying products and services to the customers by implementing coordinated product strategy,pricing strategy,channel strategy and promotion strategy,to achieve business goals.Focusing on the current situation of Yantai Guniang's products in the Penglai market,the article has not only analyzed the macro- and micro-environments of the Penglai market as well as the marketing research results,identified the problems of Yantai Guniang's products in the Penglai market,but also concluded a (practical) solution after further in-depth analysis of the problems.
评论:从市场营销的角度看,“根据经验获得顾客需求量以及购买力的信息……”一句不准确,应该是根据市场调查和以往经验获得……