In contemporary,the advertisement in our daily life is becoming more and more common,as commercial advertising,entertainment,etc.Advertising in the life of the common has its advantage and also disadvantages.First,advertising can attract the attention of consumers,improve the customers wishing for buying,promote the sale of our products.Secondly,advertising can help consumers more easily understand product quality,function and price,so that they can more easily select the product you want.However,advertising has its disadvantages.Now more and more false advertising,let consumer cannot distinguish true and false,and be gullible.