[Abstract] With the development of the Internet, China has gradually become the most Internet users in a country, to seize this opportunity The internet-based network marketing is gradually prevailing development, More and more people began to use the Internet for shopping, trading and other activities. . Network operators shoot shoot with the traditional business model, the advantages, there are also shortcomings. The key lies in how to guide enterprises and the use of paperless transactions and customer participation in the integrated-marketing. Network marketing is different from other traditional marketing, the most essential feature is the global marketing. Today, the Internet is rapidly penetrated into the political, economic, social and cultural fields. enter the people's daily life, and socio-economic lifestyle and the major changes. Network marketing is bound to become the 21st century and an important industry development. From network marketing theory, first introduced the Network Marketing and the similarities and differences between traditional marketing and integration, then pointed out that this network marketing development deficiencies, Then the analysis of the network characteristics of the times the consumers and consumer buying decisions, After the customer service network to the connotation of general introduction. Finally, in the Internet age do better customer service network to some of its recommendations.