"The iPad didn't seem destined to be a runaway product success straight out of the box," said Colin McGranahan."By any account,the iPad is a runaway success of unprecedented proportion."
是这句句子吧.
If you buy something such as a computer or software and you can use it out of the box,you can use it immediately,without having to do or learn complicated things first.
straight out of the box:就是指拿出盒子就可以使用的计算机或者软件,不需要装额外复杂的东西.
这里是说Ipad显然不是那些拿出来什么都不用做就能玩的畅销电子产品.