Fine quality and favorable price are essential to the sales of a product,but these alone are not enough.In reality,some products are neither inferior in quality nor weak in demand,but their sales figures are miserable because the marketing measures are too insufficient and too conservative.Marketing is an art more than a measure.In a sense,market competition is a competition of intellegence and strategy.Therefore,to make a product popular on the market and have the enterprise stand invincible,innovative marketing art must be pursued or created.By analyzing of application of "induced consumption" in the market,this article summerizes its scheming strategy in the marketing and its principle of concept forming.
Keywords:enterprise,marketing,marketing strategy,induced consumption