The implementation of brand strategy of aquatic products,aquatic products marketing is not only an inevitable trend,but also to enhance the market competitiveness of the fisheries business major route of transmission.Aquatic products to China through the creation of brand development trend analysis found that the existence of brand building aquatic weak brand awareness,brand publicity is not enough to confuse genuine branded products,brand support and other issues enough.Based on this,proposed to strengthen brand awareness,increase brand awareness,focus on quality and safety of branded products,such as promoting the brand to achieve way in technological innovation.