Development of the media driven around the media industry is also developing film and television product placement in which the advertising industry has become common and effective way to advertise.
In the development of product placement to produce a number of issues, such as commercial films over-insertion product placement, product placement stiff and so on. Faced with new issues arising in the development, in contrast, the literary placement of the film to be more rational. Thus to study the art films, for example, to find one of the appropriate implant advertising, to summarize, explore the form of product placement that is more suitable for movies and television. "