Abstract:the ageing of the population has become a global social problem,and our advance in 2001 entered an ageing society,businesses have gradually turned to look,"Seniors market." Along with the changes in our family structure,the improvement of people's income and consumption concept of the change,"Seniors tourism market" (also known as the elderly tourism) also quietly surfaced.Elderly market development,revitalization of older industries,has become the promotion of sustained economic growth and sustainable social development indispensable,"for all ages,and everyone sharing the future of society" material guarantee.Seniors will be analyzed in this paper the feasibility of the tourism market conditions start to explore the status of the tourism market Seniors explore the existence of the problem,with silver hair tourism market marketing strategy.
Key words:the ageing of the population; Seniors tourism; market conditions; Marketing Strategy