Since the year 2000 in their commercial Banks to a credit card this aim high risk,high income,participate in the credit card market,industry have strengthened the credit card market marketing efforts,and become the focus of the current financial competition.This paper first through the introduction of the characteristics of credit card of bank credit card of bank to analyze the advantages and disadvantages and discuss all credit card marketing management present situation,the existing marketing mechanism and strategy to evaluate,points out the existing drawbacks.Then the author could establish new marketing plan,let the reader know matching scheme and measures.