随着我国经济和广告业的发展,儿童形象电视广告也越来越多.由于此类广告能够很好的刺激消费,而且儿童形象也比较讨人喜欢等一些原因,这类广告几乎达到了泛用的程度.这些广告给儿童带来了许多的消极影响.包括：引起父母的冲突,造成儿童不良的饮食习惯,对形成良好道德观念的消极影响,引起儿童早熟以及在语言上的误导.
结合外国对待儿童电视广告的法律和经验,本文讨论了减少消极影响的途径.我国应该加强相关的立法,广告行业建立更加完善的自律制度,父母也应该更多的关注这些广告和给孩子适当的保护.
As China's economy and the development of the advertising industry, the image of the child more and more TV ads. As a result of such advertising can be very good to stimulate consumption, and more pleasing image of the child and other reasons, this type of advertising almost reached the level of the pan used. These ads to children's negative impact on many. Include: the conflict caused by their parents, resulting in poor children's eating habits, good moral values on the formation of the negative impact caused by precocious children and misleading language.
     Combination treatment of children's television advertising of foreign laws and experience, this article discusses ways to reduce the negative impact. China-related legislation should be strengthened, advertising industry self-regulation of the establishment of a more perfect system, parents should pay more attention to these ads and the appropriate protection to children.