Creativity is the core of advertisement design.Without creativity,advertising work would be very boring.Being same or similar with other's works,it would be drowned in the sea of infomation so it couldn't deliver the infomation effificiently.
With creativity ,the advisements can be lively and surprisingly unforgetful.Just as Peng Iric,the American advertising expert says,"to let the audience gets surprised in a second and understands the advantages of the advertised commidity and never forget it,that's the real effect of creativity."