In any mature industry,it will certainly there is a considerable strength of the two,one of the giants of the industry,the catering industry in the world,no doubt,have more than 30,000 McDonald's stores and opened more than 11,000 The Kentucky Fried Chicken fast food outlets ranked first and second industry,McDonald's and Kentucky Fried Chicken on behalf of a difficult and the high prices.They provide each other with competing products and services,operations and management of the operation appears to be the way Not to be outdone,none was a great success.
This article will be an accurate location,health food,service management,as well as advertising in areas such as marketing strategy in the analysis of the two comparative studies,as well as KFC and McDonald's marketing strategy for analysis of the Chinese fast-food inspiration.